Inspiring a youth volunteer movement
For young adults in Singapore, volunteering ranks at no. 15 on their list of priorities. Youth Corps Singapore, a newly established non-profit, needed to convince young people to make volunteering a part of their lifestyle. We started out by reminding them of the ambitions they had when they were young – and how these had changed as they grew up. We then offered a behind-the-scenes look at ongoing Youth Corps projects, demonstrating the huge impact volunteer work can have on ordinary people’s lives.