For the Heroes in our Lives - Kumar


INTEGRATED / CONTENT

For the Heroes in our Lives - Pin Xiu


For the Heroes in our Lives - Kit Chan


For the Heroes in our Lives - Zul


Celebrating SG50 with FairPrice

In 2015, Singapore celebrated 50 years of independence. As a popular homegrown supermarket, and something of a ‘local hero’, FairPrice wanted to join in the celebrations. But instead of talking about ourselves, we turned the spotlight around – inviting everyday people to celebrate the heroes in their own lives. We launched with a series of films featuring iconic Singaporeans, and then reached out to the public, gathering almost 6,000 heartfelt stories via radio, in-store and online.

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