Luxury taken to new heights


PR / ACTIVATION

France is in the air

First Class is the epitome of luxury travel. But it’s something that few of us will ever get to enjoy. For the Asian launch of the new La Première Suite, we couldn’t give away tickets – but we could give people an experience that came very close. We placed the new suite inside the Singapore Flyer, the largest observation wheel in Asia. Our guests could then experience the art of travel while soaring 165 metres above the city skyline.

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