News

GlaxoSmithKline Consumer Healthcare adds Havas as a global roster agency

GlaxoSmithKline Consumer Healthcare has consolidated its global agency roster to nine shops across advertising, digital, content, PR, expert marketing and shopper marketing to support its leading brands, such as Sensodyne and Theraflu.

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Havas Village creates new Australia-first strategy hub

Havas Village has launched a new strategy hub which will operate across multiple disciplines and provide access to more data and insights than ever before. The move sees the strategy operation of Havas Creative Group and Havas Media Group join forces to create a new multi discipline, team of strategists who will underpin the Village’s approach to integrated marketing. Havas Media Australia’s Head of Strategy Imogen Hewitt and Havas Worldwide Australia’s Head of Planning Phil Johnston have been appointed Joint Executive Strategy Directors for the Havas Group and assume responsibility for the new strategy department with immediate effect.

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Havas Worldwide Singapore appoints Abel Sim as Head of Strategy and Planning

Havas Worldwide Singapore brings on board Abel Sim as Head of Strategy & Planning of the agency. Abel is an experienced strategist and digital marketer, with an expertise in mobile marketing. He has worked with top agencies leading large accounts across a breadth of categories including automobile, finance and telecom.

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CIMB Bank + Havas Worldwide Singapore launch The Small Bank Theory brand campaign

Conceptualised and executed by Havas Worldwide Singapore, CIMB Bank Singapore has launched a new brand campaign, The Small Bank Theory (SBT), to position the bank as one that marches to a different beat for its customers in Singapore. It is an initiative housed on Instagram that mimics the experience of visiting a physical bank branch to raise awareness of CIMB Bank Singapore and its core product offerings.

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World’s six largest advertising companies unite to support U.N. Sustainable Development Program

Havas SA, WPP PLC, Omnicom Group Inc., Publicis Groupe SA, Interpublic Group of Cos. and Dentsu Inc. are setting aside their rivalries and joining forces to help spread the word about the United Nations’ ambitious development goals, which range from controlling climate change to wiping out poverty, through a new collaborative initiative called “Common Ground”.

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DBS Bank + Havas Hong Kong Redefines Retirement Planning

Working together with Havas Worldwide Hong Kong, DBS Bank launched a wealth management campaign in Hong Kong to introduce their “Wealth X Health” retirement solution under the “New Chapter” platform.

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Havas Village Jakarta opens its doors

Havas Indonesia announces the official opening of Havas Village Jakarta, an integrated office that houses creative, media, digital, PR and all the specialist brands of the agency group, under one roof. Havas Village Jakarta becomes the 39th village to be launched by the group, and embodies the group’s “Together” approach, a collaborative model that aims to provide clients seamless integrated solutions with digital at the core. Havas Village Jakarta is also the 16th village in APAC.

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Snapshot: Jacques Séguéla, VP of Global Creativity, Havas

Jacques Séguéla, the S in Euro RSCG, is one of France’s most revered and outspoken creative figures, and the VP of global creativity of Havas. In this Q&A with Mumbrella Asia’s editor Robin Hicks, the inimitable octogenarian talks about how creativity is changing, the impact of automation, why Asia will be the next dominant force in advertising, and why the future of the business might be the two-second spot.

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Havas China and Mighty set a new Guinness World Record

Havas China has launched a revolutionary line dance activation for Mighty, a well known Chinese cooking oil brand, which aims to position the brand as an advocate of wellness and healthy lifestyle. The line dance campaign was carried out simultaneously in six cities – Beijing, Shanghai, Guangzhou, Chengdu, Shenyang and Xi’an – garnering participation from 31,697 people and ultimately setting a new
world record.

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Havas appoints APAC talent chief for all agency brands

Havas Asia Pacific appoints Kevin Zhang as Director of Human Resources for the region. In this newly created role, Kevin will be leading regional talent initiatives across all key brands of Havas including the flagship brands Havas Worldwide and Havas Media. He has also been tasked with developing specific initiatives to attract top talent to the agency while simultaneously creating learning and development programs to retain talent.

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